So this is the concept I came up with for the logo. The top sign still needs to be refined but I just wanted to imply how it might look. I think the most successful is the last one but I just gave some variations to compare. I used the typeface that Ryan showed in his mood board but substituted the uppercase W for the lowercase w and made some adjustments to the width. The lower case w was more condensed and looked more unified with the rest of the letters.
Definitly like the second to the last logo. Does the Arch of the top left part of the H bug anyone else? I would like the typeface if it didn't do that curve on the H and the U. Other wise looks pretty good.
ReplyDeleteliking the new waffle vector!
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